Tag Archives: social media

Best Practices for Email Marketing

Email Marketing Best Practices

Though there are several tricks and strategies to carry out marketing operations, email marketing is found to be one of the effective marketing strategy for most businesses. Today digital marketing has been trendier, but still email marketing is an excellent way to promote your business online. This will be more cost effective when compared to other marketing activities.

Since most people spend an average of 4 to 5 hrs per day on the internet. Internet based promotional activities such as e-mail marketing, PPC, and Banner adds brings in good results. And amongst all, email marketing is one of the best promotional activity that boosts the business quickly.

Email Marketing Software

Email Marketing

Excellent Email Marketing Techniques

Below are some of the best email marketing techniques that can help you perform a successful e-mail marketing campaign

Use Incentives for Best Sales

To make good sales, you must be able to set good incentives in the subject line, so that the readers will get attracted towards the brand you are promoting. There are more chances to make sales to happen, especially if you set good discounts and coupon code on the subject line.

Use Short and Effective Content

Short and effective contents are the best means of practices than the long descriptive mails. Short emails are easy to read and understand. Hence it’s better to use short emails than lengthy mails.

Use Call to Action Limited Times

Ensure that your main message and call to action should be on top of the fold. If it’s below the level of fold, the readers may not view it. And make sure that call to action is used for at least 3 or less than 3 times throughout the mail, else it irritates the readers.

Use Punching Subject Lines

You must make sure the subject lines you use, must be punchy. It should give clear idea to the recipients what the entire mail is all about. Just within a single line with less than 30 characters should provide detailed information about the entire email body.

Email Marketing Campaigns

Email Marketing Service

 Set your Auto-Respondents Properly

If your auto respondents are set in a properly for about 5 to 10 days, you will get better response. In case you set auto respondents regularly, it would definitely bother the recipients. This would further make the mails move into their spam folders and email receivers won’t bother to check it.

Place Logo on Top or Bottom of the Email

The logo of your brand must be placed either on top or bottom of the email. It should be very catchy to the reader’s eyes. Only it’s the picture or the logo that attracters the email receivers. So, make sure to place the logo on the top or bottom or top-left or bottom-left corner of the email. This is more beneficial factor for every email marketer.

Ensure to Attach Emails to the Landing Pages

Whenever you send mails, always remember to attach links to the landing pages. This would assist you get good backlinks through emails. This way you can achieve good traffic along with the promotion you make.

Conclusion: Email marketing is the best thing to promote business activities. While, above mentioned are the best email marketing practices.

Good Luck with you e-mail marketing Efforts! Use Velocity E-mail marketing software to simplify the entire e-mail marketing efforts

Check out the features on http://www.velocitymarketingsoftware.com/features.php

All About SEO, Socia Media and Blogging Combined with Email Marketing

Email marketing is important, but it can prove to be even more beneficial with the use of search engine optimization (SEO), social media and blogging. Using all of these metrics combined is a great way to increase awareness of your brand. Besides building awareness, you are also engaging with clients and prospective clients while driving traffic to your sites from your social media outlets. Posting links to your website, blog and even landing pages is a great way to get your social followers engaged with one click.

Having keywords is important in making your companies desired sites search engine friendly. By having the right keywords coded correctly, it allows your website to gain more traffic over those that might not have proper SEO or relative content.

After you start driving all of this traffic from search engine optimization, social media and blogs, it is important to track these consumers that are interested in your links posted. Velocity Marketing Software comes equipped with a CRM system which works essentially like a social media platform. It allows you to manage relationships with your prospective clients all in one place. Our CRM system is in the cloud and allows you to access it right through the web-based software.

When thinking about marketing, think email. But also think about linking your email marketing with SEO, social media and blogs. It will allow your company to grow and engage with clients. Don’t let your message stop at their in-boxes, let them see you on their news feeds and search engines as well.

Call us today to see how we can benefit your company with SEO, social media and blogging features. Our knowledgeable sales reps are waiting to hear from you.

Be sure to “like” us on Facebook, follow on twitter and connect with us via LinkedIn.

Utilizing Your Resources

Social Media

(Courtesy of FusionPark.com)

Of course we know how important the use of social media is today in this century.  But do we really utilize it?  When searching for a bulk email marketing software, be sure to make sure they offer social media integration. With our leading marketing software, you are able to share your marketing campaigns through several social media outlets.  By not engaging in social media, your next campaign is losing out on prospective clientele.

For some it can be a daunting task but nevertheless important.  With Velocity, it’s easy!  Choose your platform and create your campaign.

For more information on our social media integration or our services, give us a call or write us.  We want to hear from you!