Glossary :

Blacklist - When an IP has been flagged for sending unsolicited email and then that information is made public for others to see, this is known as blacklisting. ISPs use these blacklist databases to keep unsolicited email to a minimum.

Campaign - An Email marketing campaign is a term for a marketing operation.

CAN SPAM - The CAN SPAM Act of 2003 sets the National standards for Mass Email Marketing. It states that Email advertisements should not be misleading, have a clearly marked unsubscribe link, and contain the physical address of the sender.

Conversion - A conversion is when your Email advertisement is received and a recipient performs the desired action. This may include clicking a link, subscribing to your email, or filling out some type of form.

CTR (Click-Through-Rate) - A CTR is determined by the percentage of people that click a URL listed in an Email.

DKIM - DKIM is an acronym for DomainKeys Identified Mail. This is a method that associates a domain name with an email address. This process is a means to validate the message to the recipient.

DNS - The Domain Name System essentially acts as the phone book for the internet.

Domain - A Domain is your internet address and will be used for sending Email.

Email Marketing - Email marketing is a quickly growing form of advertisement that can be used for a number of different purposes. Companies utilize this service to cut costs on traditional marketing and independent organizations may use it for fundraising awareness.

Feedback loop - A Feedback Loop (FBL) is a service for feedback organized by an ISP. If there are complaints being received by the ISP, they will forward the feedback to the source. This usually happens if your high volume email marketing is getting mistaken for spam.

Hard Bounce - A Hard bounce occurs when an Email fails to be delivered. This occurs when an Email is sent to a non-existent Email account.

IP Address - An Internet Protocol Address is a unique number assigned to your device in order to keep track of the source origin and location.

ISP - An ISP is an acronym for Internet Service Provider. An ISP provides the service of connecting its customers to the internet.

Lead - A Lead is someone that may be interested in a service based on information given. This can consist of only an Email address or very detailed information.

Mx Record - A Mail exchanger record is a DNS resource record. It is used to deliver mail based on preference and priority.

Open Rate - The number of Emails that were opened out of all the Emails sent during a certain Email marketing campaign.

Opt In - Opt in Email refers to when someone has subscribed to receive high volume email so that it is not unsolicited spam mail.

Opt Out - Opt out is a term for when someone unsubscribes from receiving mass email. They are usually placed on a suppression list so they do not receive further emails.

Personalization - Personalization refers to when people receive emails that they feel are made specifically for them. In general, people may act less favorably to emails if they feel it is impersonal.

ROI (Return On Investment) - An ROI is the profitability of using a certain service. In this instance; Email marketing.

Sender ID - The purpose of Sender ID is to improve upon SPF which fails to authenticate the header addresses that specify the sender.

Server - Servers are used to send Email.

Soft Bounce - A soft bounce is a temporary deliver failure. This usually occurs when the recipients Inbox is full or if there was an issue with the server.

SPF - Sender Policy Framework is an email authentication system used to inhibit spamming by finding source address weaknesses.

Suppression List - A suppression list is used in compliance with the CAN-SPAM Act of 2003. When an individual unsubscribes from receiving any further emails, they should be placed on a suppression list to adhere to the Act.

Whitelist - A whitelist is a list of approved recipients of email marketing. These are usually individuals that have subscribed to your listings.