There are several benefits of Email marketing over more traditional methods of marketing. Email marketing has become an increasingly accepted practice in the business world in recent years. This is due, in large part, to the CAN-SPAM Act of 2003 which added rules and stipulations to what qualifies as a legitimate Email advertisement and what qualifies as spam. Velocity makes sure that proper business practices are followed so you do not have to worry about your Email marketing being wrongfully considered as spam.
Another one of the benefits of Email marketing is the amount of people that you can reach with your campaign. With traditional methods of advertising, you most likely will only reach a limited number of people because your advertisements will only be seen locally. With Email marketing, though, your advertisement can be seen worldwide. This will increase the potential business you will be able to do. You will also be able to personalize your Email marketing. Email recipients will appreciate this and will be more likely to look further into your product or service.