Email has become a fact of everyday life. What most people fail to realize, though, is that Email can be used to an advantage. By using Email for marketing, one can quickly create awareness for a certain product or service. Not-for-Profit organizations have turned to Email for marketing in order to create more awareness for certain causes. For example, if there is a particular fundraising event, not-for-profit organizations can send out mass-emails and get more people to support their cause. This is an advantage to passing out flyers or letters in the mail because, it not only saves time, but it also cuts costs which is vital for a not-for-profit organization.

Using Email for marketing has become something that simply needs to be utilized by small companies and not-for-profit organizations. There are simply too many benefits to this type of marketing that cannot be found in any other capacity. Not-for-profit organizations need to keep costs low and garner as much attention as possible. For this reason alone, using email for marketing is essential.