A list is something that is very similar to a standard mailing list. It is a group of people that will be able to receive your Email advertisements. This is referred to as Email List Marketing. Email List Marketing is useful because it gives you a good base to begin your marketing campaign. These lists can come from a number of different places. As a result, there will not always be interested participants. However, this gives you a much better chance at reaching your audience as opposed to sending out your marketing campaign randomly.
Velocity Marketing Software makes it very easy to create and even import lists. Email List Marketing is good because you will be able to keep updating and growing your subscription list.