Email Marketing Companies are entering this growing industry for a number of different reasons. First of all, there is a growing demand for Email Marketing software. The Email Marketing Companies will provide software to make sending out mass email advertisements possible. Secondly, Email Marketing is becoming increasingly popular with companies ever since people have become more receptive to receiving Email Advertisements. This has made Email Marketing much more profitable.

Finally, it gives companies the ability to build up good customer relations. With people regularly receiving Email advertisements from a company, it will allow them to keep in contact at a professional level.