Velocity marketing software allows for complete Email marketing tracking. As soon as you send out your campaign, you can begin the tracking process. This includes viewing opt-ins, opt-outs, clicked, and unopened Emails. This is a great way to be able to tell how well your campaign is operating. Another good feature that Velocity offers is that anyone that opt-outs is automatically removed from receiving any further Emails. This means that while you are able to track the progress of opt-outs, you do not have to worry about actually removing them from your list.
Email marketing tracking is what makes Email marketing such a great alternative to traditional methods of marketing. If you send out print-ads, you really have no way of knowing how well your campaign is doing. With tracking, though, you can start seeing results immediately and fine-tune your campaigns once you start seeing what works and what does not work so well.