A Marketing Email List is useful for sending out your campaign to a select group of people. These lists are comprised of people that have opted in to receiving you Email advertisements. Having a marketing Email list is a great way to keep track of the number of people that are interested in your service. Having a Marketing Email list is also a good way to ensure that you are not sending Email advertisements to people that might mark your Email as spam since they do not want to receive messages about your service.
Velocity Marketing Software makes it easy to create a Marketing Email list. There are already built in suppression lists. These suppression lists have been compiled from previously known instances of people opting-out from receiving Email advertisements. Velocity also makes it easy for you to keep your lists up to date. This is good so you are not needlessly sending out your campaign to people that historically have not been interested in this type of advertising.