Mass Email marketing is a relatively new form of marketing that has gained popularity from small businesses to large corporations. Large corporations use mass Email marketing because it is the easiest way to keep in contact with their large lists of customers. Since more people are doing business online, this type of business-customer relationship has become a necessity in order to run a successful business model. Having a list of customers that you can Email en masse is the easiest way to manage contact with your customers.
Using mass Email marketing is also useful for small businesses that are trying to create public awareness for their services or product. Not only that, but small businesses will also be able to keep track of their list of clients so they can adequately track the success of their mass email marketing campaign. Velocity allows for full tracking of the Emails you send out so you will always be able to keep track of your progress and possible changes that should be made.