Business to consumer Email marketing is known in the industry as b2c Email marketing. B2c Email marketing allows for your business to interact directly with its consumers. There is a great deal of benefits for doing this.

-You can build relationships with your customers by sending out regular Email newsletters. This will also help maintain customer interest in your business.

-Sales advertisements are a big incentive for people to subscribe to your Email newsletters. Sales will also keep people coming back to your business or website because they will want to get a good deal.

-Another good way to build relationships with consumers is to send out seasonal greetings. This will keep your business in the minds of consumers and will also reflect the personable nature of your business.