{"id":261,"date":"2012-07-27T19:41:44","date_gmt":"2012-07-27T19:41:44","guid":{"rendered":"http:\/\/www.velocitymarketingsoftware.com\/blog\/?p=261"},"modified":"2012-07-27T19:51:51","modified_gmt":"2012-07-27T19:51:51","slug":"hard-bounce-soft-bounce","status":"publish","type":"post","link":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2012\/07\/hard-bounce-soft-bounce\/","title":{"rendered":"Soft Bounce and Hard Bounce"},"content":{"rendered":"<p>Bounce is generally speaking any email that hasn\u2019t been delivered. There are two categories of the \u201cbounce,\u201d soft bounce and hard bounce.<\/p>\n<p>A soft bounce is an email that has been processed by a server, but for some reason it returned to a sender. There are many reasons why the soft bounce could occur. For example, an email massage has bounced because the recipient\u2019s mailbox was full, the message was too large or the server was busy. If the email soft-bounces three times with traceable activity, it will be automatically converted into a hard bounce.<\/p>\n<p>A hard bounce is any permanently undeliverable email message that got back to the sender. The hard bounce occurs when the address or domain name doesn\u2019t exist and when your server was blocked by the recipient\u2019s server.<\/p>\n<p>You can use several methods to avoid soft or hard bounces. Please go to our post \u2013 List Verify &#8211; to learn more!<\/p>\n<p><a title=\"List Verify\" href=\"http:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2012\/07\/list-verify-service\/\">http:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2012\/07\/list-verify-service\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bounce is generally speaking any email that hasn\u2019t been delivered. There are two categories of the \u201cbounce,\u201d soft bounce and hard bounce. A soft bounce is an email that has been processed by a server, but for some reason it &hellip; <a href=\"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2012\/07\/hard-bounce-soft-bounce\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-261","post","type-post","status-publish","format-standard","hentry","category-casual-term-friday"],"_links":{"self":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=261"}],"version-history":[{"count":5,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/261\/revisions"}],"predecessor-version":[{"id":265,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/261\/revisions\/265"}],"wp:attachment":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}