{"id":639,"date":"2014-08-21T17:04:53","date_gmt":"2014-08-21T17:04:53","guid":{"rendered":"http:\/\/www.velocitymarketingsoftware.com\/blog\/?p=639"},"modified":"2014-08-21T17:04:53","modified_gmt":"2014-08-21T17:04:53","slug":"conversions-a-test-of-success","status":"publish","type":"post","link":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2014\/08\/conversions-a-test-of-success\/","title":{"rendered":"Conversions, a Test of Success"},"content":{"rendered":"

\"business<\/a><\/p>\n

There is no denying the importance of a Return on Investment (ROI).\u00a0 Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising.\u00a0 Depending on the company, your ROI can be tracked differently.\u00a0 For email marketers, using a software<\/a> much like Velocity offers, is important.\u00a0 A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment.\u00a0 The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here!\u00a0 Choose and create your landing page and start tracking your customer’s clicks.<\/p>\n

\"business<\/a><\/p>\n

The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination.\u00a0 Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.<\/p>\n

No one wants to lose on a return of investment.\u00a0 Try our walk-through and browse our landing page templates.\u00a0 Still don’t understand landing pages or want to get the walk-through?\u00a0 Contact us<\/a>, and we can explain.<\/p>\n","protected":false},"excerpt":{"rendered":"

There is no denying the importance of a Return on Investment (ROI).\u00a0 Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising.\u00a0 Depending on the company, your ROI can be tracked differently.\u00a0 For email … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[18,12,17,20,19],"class_list":["post-639","post","type-post","status-publish","format-standard","hentry","category-general-information","category-helpful-hints","tag-conversions","tag-email-marketing","tag-email-software","tag-landing-pages","tag-roi"],"_links":{"self":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":1,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/639\/revisions\/642"}],"wp:attachment":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}