{"id":720,"date":"2015-12-09T12:48:42","date_gmt":"2015-12-09T18:48:42","guid":{"rendered":"http:\/\/www.velocitymarketingsoftware.com\/blog\/?p=720"},"modified":"2015-12-09T12:48:42","modified_gmt":"2015-12-09T18:48:42","slug":"best-practices-for-email-marketing","status":"publish","type":"post","link":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2015\/12\/best-practices-for-email-marketing\/","title":{"rendered":"Best Practices for Email Marketing"},"content":{"rendered":"<p><strong>Email Marketing Best Practices<\/strong><\/p>\n<p>Though there are several tricks and strategies to carry out marketing operations, email marketing is found to be one of the effective marketing strategy for most businesses. Today digital marketing has been trendier, but still email marketing is an excellent way to promote your business online. This will be more cost effective when compared to other marketing activities.<\/p>\n<p>Since most people spend an average of 4 to 5 hrs per day on the internet. Internet based promotional activities such as e-mail marketing, PPC, and Banner adds brings in good results. And amongst all, email marketing is one of the best promotional activity that boosts the business quickly.<\/p>\n<div id=\"attachment_721\" style=\"width: 588px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-721\" class=\" wp-image-721\" src=\"http:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-300x200.jpg\" alt=\"Email Marketing Software\" width=\"578\" height=\"385\" srcset=\"https:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-300x200.jpg 300w, https:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-1024x683.jpg 1024w, https:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-800x534.jpg 800w, https:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic.jpg 1600w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/a><p id=\"caption-attachment-721\" class=\"wp-caption-text\">Email Marketing<\/p><\/div>\n<p><strong>Excellent Email Marketing Techniques<\/strong><\/p>\n<p><strong>Below are some of the best email marketing techniques that can help you perform a successful e-mail marketing campaign <\/strong><\/p>\n<p><strong>Use Incentives for Best Sales<\/strong><\/p>\n<p>To make good sales, you must be able to set good incentives in the subject line, so that the readers will get attracted towards the brand you are promoting. There are more chances to make sales to happen, especially if you set good discounts and coupon code on the subject line.<\/p>\n<p><strong>Use Short and Effective Content<\/strong><\/p>\n<p>Short and effective contents are the best means of practices than the long descriptive mails. Short emails are easy to read and understand. Hence it\u2019s better to use short emails than lengthy mails.<\/p>\n<p><strong>Use Call to Action Limited Times<\/strong><\/p>\n<p>Ensure that your main message and call to action should be on top of the fold. If it\u2019s below the level of fold, the readers may not view it. And make sure that call to action is used for at least 3 or less than 3 times throughout the mail, else it irritates the readers.<\/p>\n<p><strong>Use Punching Subject Lines<\/strong><\/p>\n<p>You must make sure the subject lines you use, must be punchy. It should give clear idea to the recipients what the entire mail is all about. Just within a single line with less than 30 characters should provide detailed information about the entire email body.<\/p>\n<div id=\"attachment_722\" style=\"width: 887px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-722\" class=\" wp-image-722\" src=\"http:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-2-300x200.jpg\" alt=\"Email Marketing Campaigns\" width=\"877\" height=\"585\" srcset=\"https:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-2-300x200.jpg 300w, https:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-2-1024x682.jpg 1024w, https:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-2-800x533.jpg 800w, https:\/\/www.velocitymarketingsoftware.com\/blog\/wp-content\/uploads\/2015\/12\/Blog-Pic-2.jpg 1238w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/a><p id=\"caption-attachment-722\" class=\"wp-caption-text\">Email Marketing Service<\/p><\/div>\n<p><strong>\u00a0Set your Auto-Respondents Properly <\/strong><\/p>\n<p>If your auto respondents are set in a properly for about 5 to 10 days, you will get better response. In case you set auto respondents regularly, it would definitely bother the recipients. This would further make the mails move into their spam folders and email receivers won\u2019t bother to check it.<\/p>\n<p><strong>Place Logo on Top or Bottom of the Email<\/strong><\/p>\n<p>The logo of your brand must be placed either on top or bottom of the email. It should be very catchy to the reader\u2019s eyes. Only it\u2019s the picture or the logo that attracters the email receivers. So, make sure to place the logo on the top or bottom or top-left or bottom-left corner of the email. This is more beneficial factor for every email marketer.<\/p>\n<p><strong>Ensure to Attach Emails to the Landing Pages<\/strong><\/p>\n<p>Whenever you send mails, always remember to attach links to the landing pages. This would assist you get good backlinks through emails. This way you can achieve good traffic along with the promotion you make.<\/p>\n<p>Conclusion: Email marketing is the best thing to promote business activities. While, above mentioned are the best email marketing practices.<\/p>\n<p>Good Luck with you e-mail marketing Efforts! Use Velocity E-mail marketing software to simplify the entire e-mail marketing efforts<\/p>\n<p>Check out the features on http:\/\/www.velocitymarketingsoftware.com\/features.php<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some tips and tricks to help out with your next email marketing campaign.  Email marketing software can be extremely powerful if set up correctly.  Use blast email today.  <a href=\"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2015\/12\/best-practices-for-email-marketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,5,4],"tags":[36,16,10,14,12,17,25,32,15,26,30],"class_list":["post-720","post","type-post","status-publish","format-standard","hentry","category-email-marketing-news","category-general-information","category-helpful-hints","tag-blast-email","tag-bulk-email","tag-delivery","tag-email","tag-email-marketing","tag-email-software","tag-promotion","tag-seo","tag-social-media","tag-software","tag-successful-campaigns"],"_links":{"self":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=720"}],"version-history":[{"count":2,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/720\/revisions"}],"predecessor-version":[{"id":724,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/720\/revisions\/724"}],"wp:attachment":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}