{"id":888,"date":"2025-12-19T08:07:09","date_gmt":"2025-12-19T14:07:09","guid":{"rendered":"https:\/\/www.velocitymarketingsoftware.com\/blog\/?p=888"},"modified":"2025-12-19T08:07:09","modified_gmt":"2025-12-19T14:07:09","slug":"2025-year-in-review-building-smarter-email-marketing","status":"publish","type":"post","link":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2025\/12\/2025-year-in-review-building-smarter-email-marketing\/","title":{"rendered":"2025 Year in Review: Building Smarter Email Marketing"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">&#x1f4c6; 2025 Year in Review<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">As 2025 comes to a close, it\u2019s time to look back at the incredible progress we\u2019ve made this year. From new APIs and webhooks to AI\u2011powered tools and smarter deliverability features, our platform has grown into an even more powerful hub for email marketing and verification. Here\u2019s a recap of the biggest highlights.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f680; Major Platform Enhancements<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Remote SMTP Campaigns Expanded<\/strong>\n<ul class=\"wp-block-list\">\n<li>Support added for <strong>Inboxroad, SMTP2GO, and SMTP.com webhooks<\/strong> (Oct 24, Sept 3).<\/li>\n\n\n\n<li>Ability to <strong>rotate multiple SMTP accounts<\/strong> in a single campaign (Mar 6).<\/li>\n\n\n\n<li>New option to send from <strong>third\u2011party SMTP servers<\/strong> in Quick Send, Sequences, and Triggers (Oct 7).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>API Growth &amp; Improvements<\/strong>\n<ul class=\"wp-block-list\">\n<li>New endpoints: <code>editemail<\/code>, <code>mergelist<\/code>, <code>viewzonefile<\/code>, <code>deletelist<\/code> (Oct 14).<\/li>\n\n\n\n<li>Campaign APIs: <code>getcampaignresults<\/code>, <code>addsmtpserver<\/code>, <code>deletesmtpserver<\/code> (Sept 24).<\/li>\n\n\n\n<li>Advanced APIs: <code>adddomain<\/code>, <code>addprofile<\/code>, <code>deletedomain<\/code>, <code>deleteprofile<\/code> (Aug 4).<\/li>\n\n\n\n<li>SMTP APIs expanded with <code>getsmtpcredentials<\/code>, <code>getclicklogsmtp<\/code>, <code>getopenlogsmtp<\/code> (Jun 13, Jun 20).<\/li>\n\n\n\n<li>Metadata support via <code>X-SMTP-META<\/code> header (Apr 7).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Deliverability &amp; Compliance<\/strong>\n<ul class=\"wp-block-list\">\n<li>Added <strong>DMARC settings<\/strong> with custom <code>rua<\/code>\/<code>ruf<\/code> addresses (Sept 22).<\/li>\n\n\n\n<li>SHA\u2011256 suppression lists supported (Jul 17)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f916; AI\u2011Powered Tools<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Message &amp; Subject Line Innovation<\/strong>\n<ul class=\"wp-block-list\">\n<li>AI subject line suggestions (Apr 8).<\/li>\n\n\n\n<li>AI spam score analysis with improvement tips (Apr 10).<\/li>\n\n\n\n<li>AI HTML message variant generator (Jul 8).<\/li>\n\n\n\n<li>SpinText AI message and subject line variants (Jul 15).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Translation Support<\/strong>\n<ul class=\"wp-block-list\">\n<li>AI\u2011assisted translation launched with Spanish support (Jul 7).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f4ca; Smarter Analytics &amp; Tracking<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>True Click (Beta)<\/strong> introduced to reduce bot clicks by redirecting through a verification page (Sept 15).<\/li>\n\n\n\n<li><strong>Unsubscribe Survey System<\/strong> added with five selectable reasons and pie chart reporting (Sept 10).<\/li>\n\n\n\n<li><strong>Mailbox Provider\/MX Record visibility<\/strong> added to list stats (Oct 1).<\/li>\n\n\n\n<li>Personalized fields now visible in click logs (Mar 10).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f514; Webhooks &amp; Notifications<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New notification webhook for events like list completion, SMS 10DLC, DBL alerts, and campaign errors (Sept 6).<\/li>\n\n\n\n<li>SMTP API webhooks expanded to include <strong>soft\/hard bounces<\/strong> (Jul 24), <strong>opens<\/strong>, and <strong>clicks<\/strong> (Jun 11).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f6e0; Productivity &amp; Usability<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Form Builder<\/strong> launched with custom opt\u2011in and payment forms (Jun 11).<\/li>\n\n\n\n<li><strong>Site Widgets<\/strong> added for popups and landing page integration (Jun 10).<\/li>\n\n\n\n<li><strong>Email Template Import by Sending Email<\/strong> feature (Aug 19).<\/li>\n\n\n\n<li>Campaign scheduling now respects <strong>user timezones<\/strong> (Jul 13).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f4c8; List &amp; Sending Features<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email List Ramp\u2011Up System<\/strong> introduced to warm up lists gradually (Jul 19).<\/li>\n\n\n\n<li><strong>Custom From Addresses overhaul<\/strong> with simplified CNAME DKIM setup (Feb 10).<\/li>\n\n\n\n<li><strong>Total Sends column<\/strong> added to lists for better tracking (Jan 21).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f510; Security &amp; Standards<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DKIM upgraded from SHA1 to SHA256 (Apr 12).<\/li>\n\n\n\n<li>ISO 8601 date with timezone added to most API calls (Sept 17).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f4f0; RSS &amp; Content Tools<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multiple RSS feeds supported in a single message (Jan 11).<\/li>\n\n\n\n<li>RSS feed tokens like <code>&lt;rsstitle&gt;<\/code> added for subject lines (Jan 21).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">&#x1f389; Wrapping Up<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">2025 was a year of <strong>expansion, intelligence, and reliability<\/strong>. We strengthened deliverability, gave marketers more control, and introduced AI features that make campaigns smarter and more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, we\u2019re excited to continue building tools that help you connect with your audiences more meaningfully in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#x1f4c6; 2025 Year in Review As 2025 comes to a close, it\u2019s time to look back at the incredible progress we\u2019ve made this year. From new APIs and webhooks to AI\u2011powered tools and smarter deliverability features, our platform has grown &hellip; <a href=\"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/2025\/12\/2025-year-in-review-building-smarter-email-marketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-888","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=888"}],"version-history":[{"count":1,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/888\/revisions"}],"predecessor-version":[{"id":889,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/888\/revisions\/889"}],"wp:attachment":[{"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.velocitymarketingsoftware.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}