Advanced List Management & Hygiene

• Segment contacts by openers, clickers, or bounced/bad addresses with one click
• Lease targeted business or consumer data from trusted vendors ideal for cold outreach
• Assign and lock lists for resellers, preserving list integrity and privacy
• Automated list cleaning—remove spam traps, complaints & hard bounces against our “do-not-mail” file
• Unlimited list uploads (.csv, .txt, or .zip), with seamless merging and segmentation
• Create list folders, organize, and see instant global stats across your data
• Powerful search, filter & export—find lists by email, data column, or status
• Password-protected list sharing with download limits for secure collaborations
• Bulk unsubscribing and automated suppression of opt-outs or feedback loop complaints
• Full support for suppression and MD5-encrypted lists
• No-code opt-in form builder—capture new leads directly on your website

Message Creation & Personalization

• 100+ professionally designed, editable email templates for every campaign
• Drag-and-drop message editor (premium) and standard visual editor included
• Send HTML, plain text, or multipart emails for full compatibility
• Unlimited free image hosting—bulk upload all your creative assets
• Spam score checker (SpamAssassin) and broken link/image detection for improved deliverability
• Dynamic personalization—insert any list data field into subject lines or message content
• Easy landing page builder—collect leads, display custom content, or capture preferences
• SpinText/AI capabilities for unique variations and higher inbox rates

Deliverability Controls & System Settings

• Flexible IP usage: send via Velocity IPs, your own, or third-party servers (Windows VPS supported)
• Complete SPF, DKIM, DMARC, and TLS support for authentication
• Automatic domain registration, server setup, and monitoring handled for you
• CAN-SPAM and GDPR compliant out-of-the-box, including physical address and opt-out tools
• Role-based suppression (e.g. sales@, info@) and listunsubscribe headers
• Customizable campaign-level footer and domain reply handling options
• Conversion tracking pixels & revenue attribution built in
• 24/7 system health checks—self-healing for rDNS, DNS, or server issues
• Organize sending domains by group or campaign for better management

Campaign Management & Sending

• Advanced scheduling: select exact send date/time by campaign
• Personalize subject lines, sender fields; randomize with rotation features
• Automated IP/domain rotation for every send, minimizing spam risk
• Send to multiple lists or apply multiple suppression lists to keep messages clean
• Save and reuse IP groups, sender profiles, and message templates for speed
• Recurring campaigns, auto-pause/resume, and real-time campaign status overview
• Throttle send speed and move engaged contacts (openers/clickers) to new lists automatically
• View campaign as web page, share reports with clients via secure custom links

Real-Time Reporting & Analytics

• Instant access to all campaign metrics: opens, clicks, replies, opt-outs, conversions & more
• Visual graphs for opens/clicks by hour and day to optimize timing
• Drill down into raw data or export results to CSV instantly
• Track individual recipient engagement including IP, geolocation, and device
• Automatic updates to lists for all actions (open, click, bounce, unsubscribe)
• Customizable reporting views—focus on the metrics that matter most to you or your clients

Deliverability & Reputation Management

• Global suppression lists for known complainers, spamtraps, bots, and bounces
• Automatic role and domain-level suppression for risky or problematic addresses
• Globally updated “bad address” database shared across accounts for optimal sending
• Full feedback loop (FBL) integration—automatic suppression of complaints

Data Finder: Lead Sourcing Tools

• Search and acquire B2B or B2C data via integrated vendor marketplace
• Consumer data targeting by geography, intersts, and keywords
• Business data targeting by geography, industry, SIC, revenue, company size, job title, and more

API & Integrations

• Comprehensive RESTful API gives full programmatic access to accounts, lists, and reports
• SMTP API with IMAP/POP3 support for direct email sending and inbox monitoring
• Real-time webhooks trigger on opens, clicks, unsubscribes, etc.
• Custom API endpoints can be built to match unique workflows
• Zapier integration—connect Velocity to 2,000+ business apps for seamless workflows
• Automate lead capture, unsubscribes, and CRM entries via webhook

Reseller & White Label Platform

• Fully co-branded/white label platform—launch your own email SaaS
• Custom login/signup domains and generic domain options available
• Comprehensive client tab to manage users, campaigns, and billing
• Easy client account switching for campaign assistance
• Mass management features for campaigns, messaging, and list distribution
• Easily split lists and distribute segments to multiple client accounts
• Special “reporting account” options for client facing analytics

Expert Support & Resources

• Access to responsive support team and knowledge base
• In-depth FAQ and help guides for all levels of users
• Step-by-step video tutorials for all major platform features
• Dedicated onboarding and account managers