📆 2025 Year in Review

As 2025 comes to a close, it’s time to look back at the incredible progress we’ve made this year. From new APIs and webhooks to AI‑powered tools and smarter deliverability features, our platform has grown into an even more powerful hub for email marketing and verification. Here’s a recap of the biggest highlights.

🚀 Major Platform Enhancements

Remote SMTP Campaigns Expanded
- Support added for Inboxroad, SMTP2GO, and SMTP.com webhooks (Oct 24, Sept 3).
- Ability to rotate multiple SMTP accounts in a single campaign (Mar 6).
- New option to send from third‑party SMTP servers in Quick Send, Sequences, and Triggers (Oct 7).
API Growth & Improvements
- New endpoints: editemail, mergelist, viewzonefile, deletelist (Oct 14).
- Campaign APIs: getcampaignresults, addsmtpserver, deletesmtpserver (Sept 24).
- Advanced APIs: adddomain, addprofile, deletedomain, deleteprofile (Aug 4).
- SMTP APIs expanded with getsmtpcredentials, getclicklogsmtp, getopenlogsmtp (Jun 13, Jun 20).
- Metadata support via X-SMTP-META header (Apr 7).
Deliverability & Compliance
- Added DMARC settings with custom rua/ruf addresses (Sept 22).
- SHA‑256 suppression lists supported (Jul 17)

🤖 AI‑Powered Tools

Message & Subject Line Innovation
- AI subject line suggestions (Apr 8).
- AI spam score analysis with improvement tips (Apr 10).
- AI HTML message variant generator (Jul 8).
- SpinText AI message and subject line variants (Jul 15).
Translation Support
- AI‑assisted translation launched with Spanish support (Jul 7).

📊 Smarter Analytics & Tracking

True Click (Beta) introduced to reduce bot clicks by redirecting through a verification page (Sept 15).
Unsubscribe Survey System added with five selectable reasons and pie chart reporting (Sept 10).
Mailbox Provider/MX Record visibility added to list stats (Oct 1).
Personalized fields now visible in click logs (Mar 10).

🔔 Webhooks & Notifications

New notification webhook for events like list completion, SMS 10DLC, DBL alerts, and campaign errors (Sept 6).
SMTP API webhooks expanded to include soft/hard bounces (Jul 24), opens, and clicks (Jun 11).

🛠 Productivity & Usability

Form Builder launched with custom opt‑in and payment forms (Jun 11).
Site Widgets added for popups and landing page integration (Jun 10).
Email Template Import by Sending Email feature (Aug 19).
Campaign scheduling now respects user timezones (Jul 13).

📈 List & Sending Features

Email List Ramp‑Up System introduced to warm up lists gradually (Jul 19).
Custom From Addresses overhaul with simplified CNAME DKIM setup (Feb 10).
Total Sends column added to lists for better tracking (Jan 21).

🔐 Security & Standards

DKIM upgraded from SHA1 to SHA256 (Apr 12).
ISO 8601 date with timezone added to most API calls (Sept 17).

📰 RSS & Content Tools

Multiple RSS feeds supported in a single message (Jan 11).
RSS feed tokens like <rsstitle> added for subject lines (Jan 21).

🎉 Wrapping Up

2025 was a year of expansion, intelligence, and reliability. We strengthened deliverability, gave marketers more control, and introduced AI features that make campaigns smarter and more effective.

Looking ahead, we’re excited to continue building tools that help you connect with your audiences more meaningfully in 2026.

2025 Year in Review: Building Smarter Email Marketing