Category Archives: Email Marketing News

Best Practices for Email Marketing

Email Marketing Best Practices

Though there are several tricks and strategies to carry out marketing operations, email marketing is found to be one of the effective marketing strategy for most businesses. Today digital marketing has been trendier, but still email marketing is an excellent way to promote your business online. This will be more cost effective when compared to other marketing activities.

Since most people spend an average of 4 to 5 hrs per day on the internet. Internet based promotional activities such as e-mail marketing, PPC, and Banner adds brings in good results. And amongst all, email marketing is one of the best promotional activity that boosts the business quickly.

Email Marketing Software

Email Marketing

Excellent Email Marketing Techniques

Below are some of the best email marketing techniques that can help you perform a successful e-mail marketing campaign

Use Incentives for Best Sales

To make good sales, you must be able to set good incentives in the subject line, so that the readers will get attracted towards the brand you are promoting. There are more chances to make sales to happen, especially if you set good discounts and coupon code on the subject line.

Use Short and Effective Content

Short and effective contents are the best means of practices than the long descriptive mails. Short emails are easy to read and understand. Hence it’s better to use short emails than lengthy mails.

Use Call to Action Limited Times

Ensure that your main message and call to action should be on top of the fold. If it’s below the level of fold, the readers may not view it. And make sure that call to action is used for at least 3 or less than 3 times throughout the mail, else it irritates the readers.

Use Punching Subject Lines

You must make sure the subject lines you use, must be punchy. It should give clear idea to the recipients what the entire mail is all about. Just within a single line with less than 30 characters should provide detailed information about the entire email body.

Email Marketing Campaigns

Email Marketing Service

 Set your Auto-Respondents Properly

If your auto respondents are set in a properly for about 5 to 10 days, you will get better response. In case you set auto respondents regularly, it would definitely bother the recipients. This would further make the mails move into their spam folders and email receivers won’t bother to check it.

Place Logo on Top or Bottom of the Email

The logo of your brand must be placed either on top or bottom of the email. It should be very catchy to the reader’s eyes. Only it’s the picture or the logo that attracters the email receivers. So, make sure to place the logo on the top or bottom or top-left or bottom-left corner of the email. This is more beneficial factor for every email marketer.

Ensure to Attach Emails to the Landing Pages

Whenever you send mails, always remember to attach links to the landing pages. This would assist you get good backlinks through emails. This way you can achieve good traffic along with the promotion you make.

Conclusion: Email marketing is the best thing to promote business activities. While, above mentioned are the best email marketing practices.

Good Luck with you e-mail marketing Efforts! Use Velocity E-mail marketing software to simplify the entire e-mail marketing efforts

Check out the features on http://www.velocitymarketingsoftware.com/features.php

Meet Us out West for LeadsCon

Meet us at LeadsCon in two weeks.   We will be in Las Vegas to showcase all our software has to offer. With over 10 years’ experience, we are sure to “wow” you with some of our features and services. Not only will we provide you with information on our software, we will be offering a promotion during the week of LeadsCon. Not attending? No worries, we can provide you with a promo code by calling us.

 

Are you currently using email marketing? If you are or aren’t, stop by and let us share our knowledge with you at booth 402.

Gearing Up for the Super Bowl

Football

Yes, February is approaching and that means another crazy month for marketers. Every February we are thrown into the whirl of not just celebrating the Hallmark holiday of Valentine’s Day, but also watching America’s favorite sport, football. With football pools underway, many cannot wait to watch the approaching Super Bowl. Every year, businesses pay tons of money to put ads on TV during the famous game. But as a business, something to think about is your other outlets of marketing. Think of marketing on social media outlets with hashtags. For example, if you are looking to market certain tweets or Facebook posts during the Super Bowl, then use hashtags such as #superbowlXLIX, #SBXLIX or you can even use hashtags for the teams. You can’t forget about the new ways of marketing and younger generations using these outlets.

If you are looking for a platform or software that include social media integration, try out our software. By contacting our sales team you can try a demo before purchasing to see all that we have to offer.

Delivery Increase

mail

In case you missed it, we provided some updates in our newsletter.  Currently our delivery is up.  If you are experiencing problems with successful delivery, contact us and we can get you a copy of our whitepapers.  This step-by-step process will help you increase your deliverability.  You don’t want your next email to wind up in the wrong mailbox.  Keep updated with our news by visiting our website and signing up for our newsletters at the bottom of the page. We will provide you with tips, news and information to help your business or product succeed.

 

New! We are now offering a free walk-through.  Visit velocitymarketingsoftware.com and experience what we have to offer.

 

Rising of Marketing

Marketing is not a static discipline. The rise of email marketing transformed the way we do business now. Here are some helpful tips that you should pay attention to when sending your email campaigns :

1. Make sure your massage is mobile friendly.

2. Provide the proper content to specific audience.

3. Send your email campaigns with the “Subscribe” code.

Target audience

Email Marketing accurately targets your audience!