Tag Archives: email software

Making it big with email marketing strategy

With such rapid development in all streams, there will soon come a day when we are freed from the monotonous tasks that takes hours to complete. Gone are those days when we used to have a database for contact maintained manually, record by record. It’s the same with internet marketing but the only difference is that it is all automated to its maximum. Let’s dig in to find out more details

  • Email marketing is a way of connecting to potential clients and existing customers. A simple new year’s email received from your recently visited shopping centre is nothing but email marketing
  • All the annoying promotional offers that block your inbox and spam mails is nothing but a smart the email marketing strategy. But it is called bulk email as they are big files with huge attachments and are intended to reach millions of people around the world
  • If you are just an amateur and like to explore this option for your venture, an email marketing service team is the place you need to look out for. These teams are group of professionals with diverse skills and very well understanding of the market and customer behaviour.
  • Email marketing can be carried out in two different ways – either with transactional emails or direct emails. While the two are equally effective, it’s important to choose the right option depending upon your business requirements and budget
  • Transactional emails are usually triggered to those who have performed some activity on the website. For instance, if a customer has requested for a quite, confirmation of appointment, filed grievance etc, a transactional email is triggered back with appropriate response and along with offers and promotions in the same email.
  • With direct emails, companies intent to educate the audience with new things like launch of a new product, announcement of new outlets, invitation to participate in a contest etc. These emails are solely intended to wide spread the message

Is Email Marketing right for your company?

Is Email Marketing right for you?

Email Marketing Stats

Velocity Marketing Infographic

Best Practices for Email Marketing

Email Marketing Best Practices

Though there are several tricks and strategies to carry out marketing operations, email marketing is found to be one of the effective marketing strategy for most businesses. Today digital marketing has been trendier, but still email marketing is an excellent way to promote your business online. This will be more cost effective when compared to other marketing activities.

Since most people spend an average of 4 to 5 hrs per day on the internet. Internet based promotional activities such as e-mail marketing, PPC, and Banner adds brings in good results. And amongst all, email marketing is one of the best promotional activity that boosts the business quickly.

Email Marketing Software

Email Marketing

Excellent Email Marketing Techniques

Below are some of the best email marketing techniques that can help you perform a successful e-mail marketing campaign

Use Incentives for Best Sales

To make good sales, you must be able to set good incentives in the subject line, so that the readers will get attracted towards the brand you are promoting. There are more chances to make sales to happen, especially if you set good discounts and coupon code on the subject line.

Use Short and Effective Content

Short and effective contents are the best means of practices than the long descriptive mails. Short emails are easy to read and understand. Hence it’s better to use short emails than lengthy mails.

Use Call to Action Limited Times

Ensure that your main message and call to action should be on top of the fold. If it’s below the level of fold, the readers may not view it. And make sure that call to action is used for at least 3 or less than 3 times throughout the mail, else it irritates the readers.

Use Punching Subject Lines

You must make sure the subject lines you use, must be punchy. It should give clear idea to the recipients what the entire mail is all about. Just within a single line with less than 30 characters should provide detailed information about the entire email body.

Email Marketing Campaigns

Email Marketing Service

 Set your Auto-Respondents Properly

If your auto respondents are set in a properly for about 5 to 10 days, you will get better response. In case you set auto respondents regularly, it would definitely bother the recipients. This would further make the mails move into their spam folders and email receivers won’t bother to check it.

Place Logo on Top or Bottom of the Email

The logo of your brand must be placed either on top or bottom of the email. It should be very catchy to the reader’s eyes. Only it’s the picture or the logo that attracters the email receivers. So, make sure to place the logo on the top or bottom or top-left or bottom-left corner of the email. This is more beneficial factor for every email marketer.

Ensure to Attach Emails to the Landing Pages

Whenever you send mails, always remember to attach links to the landing pages. This would assist you get good backlinks through emails. This way you can achieve good traffic along with the promotion you make.

Conclusion: Email marketing is the best thing to promote business activities. While, above mentioned are the best email marketing practices.

Good Luck with you e-mail marketing Efforts! Use Velocity E-mail marketing software to simplify the entire e-mail marketing efforts

Check out the features on http://www.velocitymarketingsoftware.com/features.php

Catch Us at Ad:Tech NY

In the New York area the next couple days? Catch us at Ad:Tech, held at the Javits Center. From Wednesday, November 5th through Thursday, November 6th you can find us at booth 939. We will provide you with knowledge on our email marketing software, social media, SEO, list verify and much more. We will also have a promotion running through these next couple days for the expo. Not attending but still want a promotion? Give one of our sales guys a call and mention this blog post. We will get your next email campaign started today! Call 1-800-351-6893

New System Updates

We are all about updating our system at Velocity and we have made quite a few in the last couple of weeks.  Since the beginning of October we have updated DKIM keys for all domains which gets faster open/click graphs, trigger page updates, a reorganized FAQ center, new options for stats on campaigns, a “use feedback loop suppression”, which helps with sender scores, new options for mobile friendly templates, sending speed limits and a new access log system.  Yes, all of these updates in just a few weeks.

These system feature updates are to make using our software effortless.  If you are having problems with these features or want to know more about our software, let us know.

Achieving Clients

We have been telling of our success within the email marketing industry. Here is a look at some more successful clients and why they use our software.

 

The phrase, “the proof is in the pudding” could not be truer for our reoccurring clients. One of our clients has been with us for four years and continues to drive more and more traffic to his sites. Our Business Opportunity client started off sending 5 million emails and has now invested more with sending over 120 million emails a month. Even better, his delivery is better than 50 percent month to month. He also believes that our software prices beat competitors by far.

 

We also service a client within the electronic parts industry. They have been using our software for only two months, but have been able to achieve outstanding delivery with their own list. They send out about 500,000 emails a month and receive a 95 percent delivery.

Are you looking into email marketing? Give us a call, it will be worth it.

We’ve Helped them, Can we Help you?

Velocity’s knowledge in the email marketing industry has paid off for other companies within their industries. Here is some insight into who we service and their experience.

 

We often talk about how email marketing doesn’t have to be for big companies and we have proof. One of our customers is in the marketing business for worldwide independent businesses. He takes their business and markets for them using our software. The Client needed an auto-responder, which was new for our platform. Our exceptional tech support managed to code and create an auto-responder for our client within two hours. He now has all the features that he needs to send and monitor his email campaigns successfully.

 

On the other hand we have clients that are within the recruiting industry where they help provide 200,000+ jobs for oil engineers. They require a lot of emails to be sent out and sent out properly. Our client has had a 90 percent success rate with us so far and believes that our email software is worth the investment for his business.

What can we do for your company? Contact us and we can get you started right away.

Conversions, a Test of Success

business 101

There is no denying the importance of a Return on Investment (ROI).  Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising.  Depending on the company, your ROI can be tracked differently.  For email marketers, using a software much like Velocity offers, is important.  A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment.  The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here!  Choose and create your landing page and start tracking your customer’s clicks.

business convert

The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination.  Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.

No one wants to lose on a return of investment.  Try our walk-through and browse our landing page templates.  Still don’t understand landing pages or want to get the walk-through?  Contact us, and we can explain.

Utilizing Your Resources

Social Media

(Courtesy of FusionPark.com)

Of course we know how important the use of social media is today in this century.  But do we really utilize it?  When searching for a bulk email marketing software, be sure to make sure they offer social media integration. With our leading marketing software, you are able to share your marketing campaigns through several social media outlets.  By not engaging in social media, your next campaign is losing out on prospective clientele.

For some it can be a daunting task but nevertheless important.  With Velocity, it’s easy!  Choose your platform and create your campaign.

For more information on our social media integration or our services, give us a call or write us.  We want to hear from you!