With such rapid development in all streams, there will soon come a day when we are freed from the monotonous tasks that takes hours to complete. Gone are those days when we used to have a database for contact maintained manually, record by record. It’s the same with internet marketing but the only difference is that it is all automated to its maximum. Let’s dig in to find out more details
- Email marketing is a way of connecting to potential clients and existing customers. A simple new year’s email received from your recently visited shopping centre is nothing but email marketing
- All the annoying promotional offers that block your inbox and spam mails is nothing but a smart the email marketing strategy. But it is called bulk email as they are big files with huge attachments and are intended to reach millions of people around the world
- If you are just an amateur and like to explore this option for your venture, an email marketing service team is the place you need to look out for. These teams are group of professionals with diverse skills and very well understanding of the market and customer behaviour.
- Email marketing can be carried out in two different ways – either with transactional emails or direct emails. While the two are equally effective, it’s important to choose the right option depending upon your business requirements and budget
- Transactional emails are usually triggered to those who have performed some activity on the website. For instance, if a customer has requested for a quite, confirmation of appointment, filed grievance etc, a transactional email is triggered back with appropriate response and along with offers and promotions in the same email.
- With direct emails, companies intent to educate the audience with new things like launch of a new product, announcement of new outlets, invitation to participate in a contest etc. These emails are solely intended to wide spread the message
Posted in General Information, Helpful Hints
Tagged bulk email, email, email blast, email marketing, email marketing service, email marketing software, email software, marketing, marketing service, marketing software, SEO
Is Email Marketing right for you?
Velocity Marketing Infographic
In the New York area the next couple days? Catch us at Ad:Tech, held at the Javits Center. From Wednesday, November 5th through Thursday, November 6th you can find us at booth 939. We will provide you with knowledge on our email marketing software, social media, SEO, list verify and much more. We will also have a promotion running through these next couple days for the expo. Not attending but still want a promotion? Give one of our sales guys a call and mention this blog post. We will get your next email campaign started today! Call 1-800-351-6893
We are all about updating our system at Velocity and we have made quite a few in the last couple of weeks. Since the beginning of October we have updated DKIM keys for all domains which gets faster open/click graphs, trigger page updates, a reorganized FAQ center, new options for stats on campaigns, a “use feedback loop suppression”, which helps with sender scores, new options for mobile friendly templates, sending speed limits and a new access log system. Yes, all of these updates in just a few weeks.
These system feature updates are to make using our software effortless. If you are having problems with these features or want to know more about our software, let us know.
We have been telling of our success within the email marketing industry. Here is a look at some more successful clients and why they use our software.
The phrase, “the proof is in the pudding” could not be truer for our reoccurring clients. One of our clients has been with us for four years and continues to drive more and more traffic to his sites. Our Business Opportunity client started off sending 5 million emails and has now invested more with sending over 120 million emails a month. Even better, his delivery is better than 50 percent month to month. He also believes that our software prices beat competitors by far.
We also service a client within the electronic parts industry. They have been using our software for only two months, but have been able to achieve outstanding delivery with their own list. They send out about 500,000 emails a month and receive a 95 percent delivery.
Are you looking into email marketing? Give us a call, it will be worth it.
There is no denying the importance of a Return on Investment (ROI). Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising. Depending on the company, your ROI can be tracked differently. For email marketers, using a software much like Velocity offers, is important. A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment. The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here! Choose and create your landing page and start tracking your customer’s clicks.
The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination. Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.
No one wants to lose on a return of investment. Try our walk-through and browse our landing page templates. Still don’t understand landing pages or want to get the walk-through? Contact us, and we can explain.