Tag Archives: marketing

TLS Encryption Now Supported for Outgoing emails

We have just rolled our new TLS encryption feature to all users.  TLS encrypts the outgoing email if the recieving server supports TLS encryption.  What our system does when doing the SMTP connection we issue a command to check if TLS is supported if so we then connect via TLS and send the message encrypted.

This feature is not enabled by default but can be enabled under the email marketing tab then System Settings -> TLS encryption

 

Here is an example message sent to gmail with no TLS encryption.
You can see there is red unlocked lock displayed. Along with a message saying the no encryption was to encrypt the message.

With TLS encryption  there is no red unlocked icon and it says the message is encrypted with Standard TLS encryption

Now in terms of email delivery at the moment does not seem to be a factor. But places like gmail may consider emails that have TLS as having better reputation.

 

Making it big with email marketing strategy

With such rapid development in all streams, there will soon come a day when we are freed from the monotonous tasks that takes hours to complete. Gone are those days when we used to have a database for contact maintained manually, record by record. It’s the same with internet marketing but the only difference is that it is all automated to its maximum. Let’s dig in to find out more details

  • Email marketing is a way of connecting to potential clients and existing customers. A simple new year’s email received from your recently visited shopping centre is nothing but email marketing
  • All the annoying promotional offers that block your inbox and spam mails is nothing but a smart the email marketing strategy. But it is called bulk email as they are big files with huge attachments and are intended to reach millions of people around the world
  • If you are just an amateur and like to explore this option for your venture, an email marketing service team is the place you need to look out for. These teams are group of professionals with diverse skills and very well understanding of the market and customer behaviour.
  • Email marketing can be carried out in two different ways – either with transactional emails or direct emails. While the two are equally effective, it’s important to choose the right option depending upon your business requirements and budget
  • Transactional emails are usually triggered to those who have performed some activity on the website. For instance, if a customer has requested for a quite, confirmation of appointment, filed grievance etc, a transactional email is triggered back with appropriate response and along with offers and promotions in the same email.
  • With direct emails, companies intent to educate the audience with new things like launch of a new product, announcement of new outlets, invitation to participate in a contest etc. These emails are solely intended to wide spread the message

All About SEO, Socia Media and Blogging Combined with Email Marketing

Email marketing is important, but it can prove to be even more beneficial with the use of search engine optimization (SEO), social media and blogging. Using all of these metrics combined is a great way to increase awareness of your brand. Besides building awareness, you are also engaging with clients and prospective clients while driving traffic to your sites from your social media outlets. Posting links to your website, blog and even landing pages is a great way to get your social followers engaged with one click.

Having keywords is important in making your companies desired sites search engine friendly. By having the right keywords coded correctly, it allows your website to gain more traffic over those that might not have proper SEO or relative content.

After you start driving all of this traffic from search engine optimization, social media and blogs, it is important to track these consumers that are interested in your links posted. Velocity Marketing Software comes equipped with a CRM system which works essentially like a social media platform. It allows you to manage relationships with your prospective clients all in one place. Our CRM system is in the cloud and allows you to access it right through the web-based software.

When thinking about marketing, think email. But also think about linking your email marketing with SEO, social media and blogs. It will allow your company to grow and engage with clients. Don’t let your message stop at their in-boxes, let them see you on their news feeds and search engines as well.

Call us today to see how we can benefit your company with SEO, social media and blogging features. Our knowledgeable sales reps are waiting to hear from you.

Be sure to “like” us on Facebook, follow on twitter and connect with us via LinkedIn.

Tis’ the Season

email promo

As much as we do or don’t want to realize it, the holidays are right around the corner. With only 18 more Fridays until Christmas and Thanksgiving in little over two months, email marketing should be your go-to when it comes to advertising for holiday shopping. Email marketing is an easy way to track your advertisements and make sure they are seen by your customers. Who wants to wait to get something in the mail? Send it directly to their inbox where they can view it on their computers or mobile devices. With a software like Velocity’s there is nothing to download. You just log in to our system where you can send and track everything from one place. So for your next campaign, think about a download-free and hassle-free way to get the word out before the time is up.

sales

We have many different options when it comes to pricing and we are currently running a promotion for new clients. Call a sales rep and set up your account along with your promotion.