Are you launching a new email marketing campaign with a fresh audience list? At Velocity, we understand how important deliverability is especially when you’re reaching out to recipients for the first time. That’s why we’re excited to announce our brand new Email List Ramp-Up feature, purpose-built to help you safely “warm up” your email list for maximum inbox placement and long-term success.
Why Is Email List Ramp-Up Important?
Suddenly sending large volumes of emails from a new list can signal red flags to Internet Service Providers (ISPs) and spam filters. This can result in deliverability issues, higher bounce rates, or even account suspension. Gradually increasing your sending volume—known as “list ramp-up” or “IP warming” helps establish your reputation with ISPs and maximizes your delivery rates.
How Does Velocity’s List Ramp-Up System Work?
Velocity’s new ramp-up tool is intuitively built right into your campaign creation workflow. Here’s how it works:
- Select Your List: When creating a new campaign, simply select the email list you want to use (please note, ramp-up is available only when a single list is selected).
- Enable Ramp-Up: Scroll down to the “List Ramp-Up System” section, click “Show,” and then check “Enable List Ramp-Up System.”
- Review Your List Composition: See at a glance the top five email domains (like Gmail, Yahoo, Outlook) in your list and their percentage of your list vital info for deliverability strategizing.
- Set Your Ramp-Up Options:
- Starting Volume: Set the number of emails you’ll send on day one. By default, calculates this based on list size, with built-in safeguards (minimum 50, maximum 1000).
- Daily Increase Percentage: Decide how quickly you want to ramp up. The default is 10% more emails per day, but you control the pace.
- Automatic Ramp-Up Plan & Insights: Instantly see a chart displaying:
- How many emails will send per day
- The number of days to full delivery Adjust your settings and see real-time adjustments on your ramp-up timeline.
- Optimized Scheduling: Emails go out between 7am and 5pm in your time zone. Velocity automatically distributes messages throughout the day for natural, healthy sending patterns.
- Automated Campaign Creation: Velocity does the heavy lifting automatically creating a distinct campaign for each ramp-up day. Each campaign title is clearly labeled with “Day ##” so you can easily track your progress.
Key Benefits of Email List Ramp-Up
- Protect Your Sender Reputation: Prevent sudden spikes that could cause blocks or filtering.
- Maximize Deliverability: Give ISPs time to get familiar with your sending patterns, improving inbox placement.
- Easy to Use, Fully Automated: No complex scheduling or manual splitting—all it takes is a few clicks.
