At Velocity Marketing Software, we’re committed to helping you create better, smarter email campaigns. That’s why we’re excited to roll out our latest feature: the Unsubscribe Survey.
Now, when someone chooses to unsubscribe from your email list, they can share the reason why. This gives you powerful insights into what’s working—and what isn’t—so you can continuously improve your email marketing strategy.
How It Works
When a user clicks “unsubscribe,” they’ll be presented with five simple options:
- No longer want emails (Default)
- I never signed up for this email list
- The emails are inappropriate
- The emails are spam
- Other (with a text box for custom feedback)
If a subscriber selects “Other,” they can share their reason in their own words, giving you even more context.
Clear Insights at a Glance
On your Unsubscribe List, you’ll now see exactly why people opted out. Even better, our system automatically generates a pie chart breakdown of all unsubscribe reasons.
This visual insight helps you quickly identify patterns—for example, if too many people say emails feel “spammy” or “irrelevant,” you know it’s time to revisit your content strategy.
Why It Matters
Understanding why people unsubscribe is the first step toward reducing future opt-outs. Whether it’s frequency, content quality, or list hygiene, the Unsubscribe Survey gives you the data to:
- Improve email relevance: Tailor content based on feedback.
- Maintain list health: Remove unengaged or irrelevant contacts.
- Protect your sender reputation: Reduce “spam” complaints and improve deliverability.
Start Using the Unsubscribe Survey Today
This feature is live and ready to use in your Velocity Marketing Software dashboard. Every unsubscribe is now a learning opportunity—helping you refine campaigns, keep your audience engaged, and grow your email success.
