Is Email Marketing right for your company?

Is Email Marketing right for you?

Email Marketing Stats

Velocity Marketing Infographic

Best Practices for Email Marketing

Email Marketing Best Practices

Though there are several tricks and strategies to carry out marketing operations, email marketing is found to be one of the effective marketing strategy for most businesses. Today digital marketing has been trendier, but still email marketing is an excellent way to promote your business online. This will be more cost effective when compared to other marketing activities.

Since most people spend an average of 4 to 5 hrs per day on the internet. Internet based promotional activities such as e-mail marketing, PPC, and Banner adds brings in good results. And amongst all, email marketing is one of the best promotional activity that boosts the business quickly.

Email Marketing Software

Email Marketing

Excellent Email Marketing Techniques

Below are some of the best email marketing techniques that can help you perform a successful e-mail marketing campaign

Use Incentives for Best Sales

To make good sales, you must be able to set good incentives in the subject line, so that the readers will get attracted towards the brand you are promoting. There are more chances to make sales to happen, especially if you set good discounts and coupon code on the subject line.

Use Short and Effective Content

Short and effective contents are the best means of practices than the long descriptive mails. Short emails are easy to read and understand. Hence it’s better to use short emails than lengthy mails.

Use Call to Action Limited Times

Ensure that your main message and call to action should be on top of the fold. If it’s below the level of fold, the readers may not view it. And make sure that call to action is used for at least 3 or less than 3 times throughout the mail, else it irritates the readers.

Use Punching Subject Lines

You must make sure the subject lines you use, must be punchy. It should give clear idea to the recipients what the entire mail is all about. Just within a single line with less than 30 characters should provide detailed information about the entire email body.

Email Marketing Campaigns

Email Marketing Service

 Set your Auto-Respondents Properly

If your auto respondents are set in a properly for about 5 to 10 days, you will get better response. In case you set auto respondents regularly, it would definitely bother the recipients. This would further make the mails move into their spam folders and email receivers won’t bother to check it.

Place Logo on Top or Bottom of the Email

The logo of your brand must be placed either on top or bottom of the email. It should be very catchy to the reader’s eyes. Only it’s the picture or the logo that attracters the email receivers. So, make sure to place the logo on the top or bottom or top-left or bottom-left corner of the email. This is more beneficial factor for every email marketer.

Ensure to Attach Emails to the Landing Pages

Whenever you send mails, always remember to attach links to the landing pages. This would assist you get good backlinks through emails. This way you can achieve good traffic along with the promotion you make.

Conclusion: Email marketing is the best thing to promote business activities. While, above mentioned are the best email marketing practices.

Good Luck with you e-mail marketing Efforts! Use Velocity E-mail marketing software to simplify the entire e-mail marketing efforts

Check out the features on http://www.velocitymarketingsoftware.com/features.php

Latest Velocity Updates

We have been busy working on backend updates and changes. Here are some of our cent updates that we have made.

The API now supports json output mode which will return the result of the API call in json format. For details in the API tab read “Basic API Usage Guide”

We have also added for email marketing a new sending speed called Sloth which is slower than snail. This speed sends on average of 120 emails per hour using up to two connections/threads at a time.

New message editor has been rolled out to all users. Easier now to edit the source code of the message and takes advantage of the space on the screen.

neweditor1

 

neweditor2

 

Meet Us out West for LeadsCon

Meet us at LeadsCon in two weeks.   We will be in Las Vegas to showcase all our software has to offer. With over 10 years’ experience, we are sure to “wow” you with some of our features and services. Not only will we provide you with information on our software, we will be offering a promotion during the week of LeadsCon. Not attending? No worries, we can provide you with a promo code by calling us.

 

Are you currently using email marketing? If you are or aren’t, stop by and let us share our knowledge with you at booth 402.

Our Clientele Is Building!

clients

As of yesterday, our software had a milestone. We reached a campaign count of 1 million. We want to thank all of our loyal customers for using our software. We hope to continue to grow more and more with your help and continued use of our software. Remember, we do have a referral promotion. For more information about our referral promotion or other current promos, give one of our sales guys a call. 800.351.6893

Gearing Up for the Super Bowl

Football

Yes, February is approaching and that means another crazy month for marketers. Every February we are thrown into the whirl of not just celebrating the Hallmark holiday of Valentine’s Day, but also watching America’s favorite sport, football. With football pools underway, many cannot wait to watch the approaching Super Bowl. Every year, businesses pay tons of money to put ads on TV during the famous game. But as a business, something to think about is your other outlets of marketing. Think of marketing on social media outlets with hashtags. For example, if you are looking to market certain tweets or Facebook posts during the Super Bowl, then use hashtags such as #superbowlXLIX, #SBXLIX or you can even use hashtags for the teams. You can’t forget about the new ways of marketing and younger generations using these outlets.

If you are looking for a platform or software that include social media integration, try out our software. By contacting our sales team you can try a demo before purchasing to see all that we have to offer.

Achieving Better Delivery

email comp

We know the importance of delivery and we want to help our customers achieve a better delivery.  In this post we want to talk about the different sending speed options that we offer with our software.  Not all sending speeds are the same, which means each list needs to have its own sending speed.  By sending just at default, sometime things get sent too quickly which can be a bad thing.  For more information, take a look at our FAQ section or you can contact your sales rep to get more advice on sending speeds.

Welcome, 2015!

Email-marketing-1

New Year, new marketing?  This may be a question your company keeps pondering, and if so, think about emailing.  Traditional marketing seems to have made its way out and the new “in” form of marketing is social media and email.  This can yield a faster turn around for customers to buy or visit your business.  The better aspect of email marketing, or new marketing, versus traditional is the quick call-to-action.  People get your brochures, sales, promotions and updates all in their news feeds and in-boxes. With the proper subject line, personalization and content, you can create a great brand awareness.  Make a great first impression this new year, and start your company on the right foot.

Call our sales team today to see what we can offer your company.

 

 

Get Better Traffic with SEO

Most of the time search engine optimization (SEO) can be misunderstood.  However, it should not go without notice the importance of making your website search engine friendly.  It makes the difference of your business appearing on page one and two versus 36.  By having your website checked for search engine content and proper tags, you can appear to potential clients right away searching in your industry.  Google on a regular basis changes their SEO guidelines so it is equally important to stay on top of the latest SEO revisions.

If you are not sure about SEO or if your website is not up to par with SEO, let us know.  We can help and get you more traffic with the use of proper optimization tools.  Give us a call and we can get you started on something to get your business more recognition.

 

All About Ad:Tech NY

Ad:Tech New York was a great experience for Velocity. We were able to meet so many different companies and owners. We want to thank those that took the time to stop by our booth and chat with our sales team. If you missed us at Ad:Tech, you can still learn about our software online. Visit our website and see what we can offer your business. Have any questions? Give us a call Monday thru Friday from 9 am to 5 pm CST.