Category Archives: Uncategorized

Engagement scoring system added to Velocity Email Marketing. Each list in email marketing now contains an enagementscore column. Every email in a list starts off at zero.

When a view or click occurs a points are added to the engamentscore column. More points are awarded for clicks then views.

Using this engagement score system will allow you to see which emails/users are responding the most and to generate a responsive list.

New spinning text feature for email marketing allows better message randomization.
The spin tag works both in the html and text part of the messages.

Spin Tag Syntax {SPIN=TEXTTOSPINHERE|ANOTHERWORD}  You can have multiple words to spin just by adding the | character to seperate each word.

Examples below:
{SPIN=This|Here} is {SPIN=some|a {SPIN=little|wee} bit of} {SPIN=example|sample|paragraph} text.

{SPIN=Word|Cat|Dog|Horse|Pig|Coat}

We have added a new settings and features for email marketing.
Under Email Marketing – System Settings:
1. Default Max Connections Per Domain  – This setting limits the number of connections for all domains that are tried at a time. The sending speed setting does not matter as much since you can now send very fast but with max connections limits how much mail goes out at a time.  Domains that are part of Domain Delivery Groups overrides this setting if you have domain delivery groups enabled for the campaign. The default setting is 5.  Use 0 to disable this feature
2. Timedout and Blocked Retry Attempts  – Number of times to retry timedout and blocked response.
3. Timed Out Wait Time – The time to wait between each blocked and timed out before retrying again.
4. Character Set for Email Messages  – Two settings ascii or utf8. Utf8 allows encoding of the subject line/from name and supports more international characters. – The default setting is ASCII

New campaign feature:
When creating a campaign under advanced settings there is now an option to use a different domain for tracking then the sending domain.
The tracking domain can be any other profile used in the account.

A couple neat updates in the message editor we added to source viewline numbers and syntax editing and new options for editing html headers and background properties for email messages and landing pages using the message editor. There is now an icon called document properties which allows you to edit the title tag, other head tag settings, and control the background appearance. Also landing pages now have the insert from imagehosting button to insert images into a landing page from your imagehosting.

Lead Personalization added. You can now personalize using any of the following in a quick send email to a lead. <#firstname#> <#lastname#> <#company#> <#jobtitle#> <#address#> <#city#> <#region#> <#zip#> <#country#> <#email#> <#phone#> <#ip#> <#websiteurl#>

File hosting is now supported under the image hosting feature for email marketing. All file types supported and provides an easy way to link to a pdf or file in your email message. This is the preferred method is better than email attachments which many people today are fearful to open.

We have just rolled out a new feature that allows you to generate a preview screenshot/code preview of popular mail clients to make sure your email design works well with them

Called Inbox Mail Client Preview added under Add Message in email marketing and click on the “Inbox Mail Client Preview” link.  On that page you can generate previews for many of popular mail clients. Including Entourage 2004,Entourage 2008,Live Mail,Lotus Notes 6.5,Lotus Notes 7,Lotus Notes 8,Lotus Notes 8.5,Mac Mail,Outlook 2003,Outlook 2007,Outlook 2010,Outlook 2013,Outlook Express,Thunderbird 13,Windows Mail,Android 2.3,Android 4,Android Gmail 2.2,BlackBerry 8800,BlackBerry 9930,iPad 5.0,iPad Gmail,iPhone 5.0,Kindle Fire 2.3,AOL,Gmail,Hotmail,Outlook.com,Yahoo!,Yahoo! (Classic)

Using this feature can help ensure that your email message looks perfect on all the popular email clients.

Leads/CRM Updates. New feature for leads folders can now be added to group leads together and existing leads can be moved to a folder. Velocity offers a lead/crm management system to manage all your contacts. We are also open to custom development of features that you need for your business.

A new advanced feature allows running  a suppression list against a list and creates two new lists  with records that match suppression in a list called matching and another list of not matching with records that do not match.

Works with  both normal email suppression and MD5 suppression lists.

This feature can be found in your account under email marketing then view lists by clicking on the options button and selecting Suppression Separate Lists.