In the New York area the next couple days? Catch us at Ad:Tech, held at the Javits Center. From Wednesday, November 5th through Thursday, November 6th you can find us at booth 939. We will provide you with knowledge on our email marketing software, social media, SEO, list verify and much more. We will also have a promotion running through these next couple days for the expo. Not attending but still want a promotion? Give one of our sales guys a call and mention this blog post. We will get your next email campaign started today! Call 1-800-351-6893
Email Marketing Software Blog
Author Archives: admin
Catch Us at Ad:Tech NY
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Posted in General Information
Tagged email marketing, email software, promotion, trade show NY
New System Updates
We are all about updating our system at Velocity and we have made quite a few in the last couple of weeks. Since the beginning of October we have updated DKIM keys for all domains which gets faster open/click graphs, trigger page updates, a reorganized FAQ center, new options for stats on campaigns, a “use feedback loop suppression”, which helps with sender scores, new options for mobile friendly templates, sending speed limits and a new access log system. Yes, all of these updates in just a few weeks.
These system feature updates are to make using our software effortless. If you are having problems with these features or want to know more about our software, let us know.
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Posted in General Information, Updates
Tagged email, email marketing, email software, software updates
All About SEO, Socia Media and Blogging Combined with Email Marketing
Email marketing is important, but it can prove to be even more beneficial with the use of search engine optimization (SEO), social media and blogging. Using all of these metrics combined is a great way to increase awareness of your brand. Besides building awareness, you are also engaging with clients and prospective clients while driving traffic to your sites from your social media outlets. Posting links to your website, blog and even landing pages is a great way to get your social followers engaged with one click.
Having keywords is important in making your companies desired sites search engine friendly. By having the right keywords coded correctly, it allows your website to gain more traffic over those that might not have proper SEO or relative content.
After you start driving all of this traffic from search engine optimization, social media and blogs, it is important to track these consumers that are interested in your links posted. Velocity Marketing Software comes equipped with a CRM system which works essentially like a social media platform. It allows you to manage relationships with your prospective clients all in one place. Our CRM system is in the cloud and allows you to access it right through the web-based software.
When thinking about marketing, think email. But also think about linking your email marketing with SEO, social media and blogs. It will allow your company to grow and engage with clients. Don’t let your message stop at their in-boxes, let them see you on their news feeds and search engines as well.
Call us today to see how we can benefit your company with SEO, social media and blogging features. Our knowledgeable sales reps are waiting to hear from you.
Be sure to “like” us on Facebook, follow on twitter and connect with us via LinkedIn.
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Posted in General Information, Helpful Hints, Updates
Tagged blogs, email, email marketing, marketing, SEO, social media
Getting Acquainted with Locals
Velocity is looking to do more local business and help businesses in the area. We became a member of the Lombard Chamber of Commerce and Industry. We look forward to attending events and meeting people in the area. If you would like to get started on an email marketing campaign, let us know. Our educated staff with help you with any questions or concerns. Contact us, today.
Remember to also Follow us on Twitter and connect on LinkedIn.
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Posted in Uncategorized
Tis’ the Season
As much as we do or don’t want to realize it, the holidays are right around the corner. With only 18 more Fridays until Christmas and Thanksgiving in little over two months, email marketing should be your go-to when it comes to advertising for holiday shopping. Email marketing is an easy way to track your advertisements and make sure they are seen by your customers. Who wants to wait to get something in the mail? Send it directly to their inbox where they can view it on their computers or mobile devices. With a software like Velocity’s there is nothing to download. You just log in to our system where you can send and track everything from one place. So for your next campaign, think about a download-free and hassle-free way to get the word out before the time is up.
We have many different options when it comes to pricing and we are currently running a promotion for new clients. Call a sales rep and set up your account along with your promotion.
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Posted in General Information, Helpful Hints
Tagged email, email marketing, Holiday shopping, holidays, marketing, promotion, sales, software
Conversions, a Test of Success
There is no denying the importance of a Return on Investment (ROI). Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising. Depending on the company, your ROI can be tracked differently. For email marketers, using a software much like Velocity offers, is important. A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment. The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here! Choose and create your landing page and start tracking your customer’s clicks.
The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination. Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.
No one wants to lose on a return of investment. Try our walk-through and browse our landing page templates. Still don’t understand landing pages or want to get the walk-through? Contact us, and we can explain.
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Posted in General Information, Helpful Hints
Tagged conversions, email marketing, email software, landing pages, ROI
Landing Page Buzz
Do your campaigns have a landing page? If not, now is the time to get one. With an email marketing software like Velocity’s you can create a custom landing page. But wait–the best part is you can create leads from having landing pages. More leads means more sales. Make sure your landing pages are optimized. Start getting landing pages today and watch the leads roll in. Velocity’s software offers 50 plus landing page templates, which can be ordered once you choose a template to your liking. From there, we can customize it to meet your needs. To get information about our landing pages, give us a call.
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New Software Update
Velocity is now offering landing page templates. Now you can make it easy for your customers to click and go right to any page you choose. Choose from 50+ templates. Here are some of the full details.
How it works:
- View templates under the email marketing tab in our software
- Click on landing pages in right column
- Click on landing pages template button
- Choose a template by clicking to view
- To order, click on request pricing information
- Allow us to customize your template to your needs.
Also, we can connect your landing page or pages to our lead/crm system and build a PURL support into your landing pages.
Questions about our landing pages or how to locate them? Contact us!
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Posted in Uncategorized
Delivery Tips
We have been speaking about the importance of delivery, which is nothing new to email marketers, but nevertheless important. After much research and reading, we’d like to share some important tips with you, according to Marketing Land. They provided an article that provides insight on successful deliverability. Here is just a quick sum-up of the article.
Tip 1: Get a good ESP to prevent hard bounces.
As an email marketer, nothing is probably more annoying than to see bad addresses or bad domains. You’re probably also aware of being blocked, all leading to your email never being read.
Make sure to verify and validate your subscribers. Velocity’s software can remove hard bounce email addresses.
Tip 2: Clean your list of users
If your list has a high volume of users that have not engaged, they are not doing your list any good. Marketing Land suggests that a small list of highly engaged users yields a higher ROI.
If they have not shown intent in 90 days, move them to a different list. You can still use them in the future.
Tip 3: Personalize Emails
The saying “you’ve only got one shot”, holds true in this instance for email marketers. Tailoring your content to your users will help your email wind up in the right inbox. If you are collecting their information, why not use it to increase a successful delivery.
Tip 4: Use a Single IP Address Per Each Type of Email
A lot of marketing emails end up in the spam folder. By having one IP for every email type it helps increase the success of the delivery rate–even if people say your email is spam.
Tip 5: IP Bonding
Marketing Land suggests using IP Bonding for larger email sends. When you are sending large amounts of emails at once, it is best to spread them out over several IPs.
Remember, delivery is never guaranteed. See the full article, and see full descriptions on how to be smart when delivering.
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Posted in Uncategorized
Tagged delivery, email, email marketing, IP, tips