Achieving Clients

We have been telling of our success within the email marketing industry. Here is a look at some more successful clients and why they use our software.

 

The phrase, “the proof is in the pudding” could not be truer for our reoccurring clients. One of our clients has been with us for four years and continues to drive more and more traffic to his sites. Our Business Opportunity client started off sending 5 million emails and has now invested more with sending over 120 million emails a month. Even better, his delivery is better than 50 percent month to month. He also believes that our software prices beat competitors by far.

 

We also service a client within the electronic parts industry. They have been using our software for only two months, but have been able to achieve outstanding delivery with their own list. They send out about 500,000 emails a month and receive a 95 percent delivery.

Are you looking into email marketing? Give us a call, it will be worth it.

We’ve Helped them, Can we Help you?

Velocity’s knowledge in the email marketing industry has paid off for other companies within their industries. Here is some insight into who we service and their experience.

 

We often talk about how email marketing doesn’t have to be for big companies and we have proof. One of our customers is in the marketing business for worldwide independent businesses. He takes their business and markets for them using our software. The Client needed an auto-responder, which was new for our platform. Our exceptional tech support managed to code and create an auto-responder for our client within two hours. He now has all the features that he needs to send and monitor his email campaigns successfully.

 

On the other hand we have clients that are within the recruiting industry where they help provide 200,000+ jobs for oil engineers. They require a lot of emails to be sent out and sent out properly. Our client has had a 90 percent success rate with us so far and believes that our email software is worth the investment for his business.

What can we do for your company? Contact us and we can get you started right away.

Tis’ the Season

email promo

As much as we do or don’t want to realize it, the holidays are right around the corner. With only 18 more Fridays until Christmas and Thanksgiving in little over two months, email marketing should be your go-to when it comes to advertising for holiday shopping. Email marketing is an easy way to track your advertisements and make sure they are seen by your customers. Who wants to wait to get something in the mail? Send it directly to their inbox where they can view it on their computers or mobile devices. With a software like Velocity’s there is nothing to download. You just log in to our system where you can send and track everything from one place. So for your next campaign, think about a download-free and hassle-free way to get the word out before the time is up.

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We have many different options when it comes to pricing and we are currently running a promotion for new clients. Call a sales rep and set up your account along with your promotion.

Conversions, a Test of Success

business 101

There is no denying the importance of a Return on Investment (ROI).  Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising.  Depending on the company, your ROI can be tracked differently.  For email marketers, using a software much like Velocity offers, is important.  A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment.  The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here!  Choose and create your landing page and start tracking your customer’s clicks.

business convert

The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination.  Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.

No one wants to lose on a return of investment.  Try our walk-through and browse our landing page templates.  Still don’t understand landing pages or want to get the walk-through?  Contact us, and we can explain.

Landing Page Buzz

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Do your campaigns have a landing page?  If not, now is the time to get one.  With an email marketing software like Velocity’s you can create a custom landing page.  But wait–the best part is you can create leads from having landing pages.  More leads means more sales.  Make sure your landing pages are optimized.  Start getting landing pages today and watch the leads roll in.  Velocity’s software offers 50 plus landing page templates, which can be ordered once you choose a template to your liking.  From there, we can customize it to meet your needs.  To get information about our landing pages, give us a call.

 

Utilizing Your Resources

Social Media

(Courtesy of FusionPark.com)

Of course we know how important the use of social media is today in this century.  But do we really utilize it?  When searching for a bulk email marketing software, be sure to make sure they offer social media integration. With our leading marketing software, you are able to share your marketing campaigns through several social media outlets.  By not engaging in social media, your next campaign is losing out on prospective clientele.

For some it can be a daunting task but nevertheless important.  With Velocity, it’s easy!  Choose your platform and create your campaign.

For more information on our social media integration or our services, give us a call or write us.  We want to hear from you!

New Software Update

click

Velocity is now offering landing page templates.  Now you can make it easy for your customers to click and go right to any page you choose. Choose from 50+ templates.  Here are some of the full details.

How it works:

  • View templates under the email marketing tab in our software
  • Click on landing pages in right column
  • Click on landing pages template button
  • Choose a template by clicking to view
  • To order, click on request pricing information
  • Allow us to customize your template to your needs.

 

Also, we can connect your landing page or pages to our lead/crm system and build a PURL support into your landing pages.

 

Questions about our landing pages or how to locate them?  Contact us!

Delivery Tips

new mail

We have been speaking about the importance of delivery, which is nothing new to email marketers, but nevertheless important.  After much research and reading, we’d like to share some important tips with you, according to Marketing Land.  They provided an article that provides insight on successful deliverability.  Here is just a quick sum-up of the article.

 

Tip 1: Get a good ESP to prevent hard bounces.

As an email marketer, nothing is probably more annoying than to see bad addresses or bad domains.  You’re probably also aware of being blocked, all leading to your email never being read.

Make sure to verify and validate your subscribers.  Velocity’s software can remove hard bounce email addresses.

 

Tip 2: Clean your list of users

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If your list has a high volume of users that have not engaged, they are not doing your list any good.  Marketing Land suggests that a small list of highly engaged users yields a higher ROI.

If they have not shown intent in 90 days, move them to a different list.  You can still use them in the future.

Tip 3: Personalize Emails

inbox

The saying “you’ve only got one shot”, holds true in this instance for email marketers.  Tailoring your content to your users will help your email wind up in the right inbox.  If you are collecting their information, why not use it to increase a successful delivery.

Tip 4: Use a Single IP Address Per Each Type of Email

A lot of marketing emails end up in the spam folder.  By having one IP for every email type it helps increase the success of the delivery rate–even if people say your email is spam.

Tip 5: IP Bonding

Marketing Land suggests using IP Bonding for larger email sends.  When you are sending large amounts of emails at once, it is best to spread them out over several IPs.

 

Remember, delivery is never guaranteed.  See the full article, and see full descriptions on how to be smart when delivering.

 

Delivery Increase

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In case you missed it, we provided some updates in our newsletter.  Currently our delivery is up.  If you are experiencing problems with successful delivery, contact us and we can get you a copy of our whitepapers.  This step-by-step process will help you increase your deliverability.  You don’t want your next email to wind up in the wrong mailbox.  Keep updated with our news by visiting our website and signing up for our newsletters at the bottom of the page. We will provide you with tips, news and information to help your business or product succeed.

 

New! We are now offering a free walk-through.  Visit velocitymarketingsoftware.com and experience what we have to offer.

 

Leads System Updates

Auto email followup system added to leads.  You can now setup recurring messages that are sent out to lead based on frequency. The frequency can either be one time, weekly, monthly or daily at a specific time of your choosing.  Very useful if have a series of emails ready to go to each lead which allows more communication between both parities.

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Quick notes system added which is a dropdown containing some common notes that might be used on a lead.

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Option added to delete each note item on a lead. There is now a delete link next to the to the user who left the note.

Lead questions system added. In the leads tab in the sidebar there is a lead questions link. In which you can add questions to be asked/answered when viewing a lead. Also the lead questions will appear in any subaccount that has lead management.